2023
Sustainable Surf
Annual Impact Report
Welcome
Welcome to Sustainable Surf's 2023 Annual Impact Report.
In 2023, we continued to ride the wave of sustainability, making significant strides towards our goals of reducing the environmental footprint of surfing through our Ecoboard Project, and regenerating the health of our Ocean Planet through our SeaTrees program. Join us on this journey as we showcase the impact of our collective efforts and the positive change we are driving for our ocean and beyond.
A Message from Our Founders
Kevin Whilden
Co-Director | Founder
Michael Stewart
Co-Director | Founder
Table of Contents
Use the key bellow to jump to a section of the report.
About SustainableSurf
01
VISION
Reverse Climate Change.
02
MISSION
Regenerate the health of our Ocean Planet.
We believe the ocean is the hero of our story – to boost biodiversity, support local communities, and reverse climate change.
To help enable these superpowers, our programs work to plant, protect, and restore coastal ecosystems, while also activating people to live a more sustainable, ocean positive life.
Growing Our Team
Sustainable Surf added three new staff, growing our team from eight to eleven employees.
We brought on a dedicated ECOBOARD Project Manager, Social Media Specialist, and Content Creator. This improves our ability to serve our mission, produce more content, and progress toward our goal of 100 blue carbon projects by 2030. We're very excited to continue to grow our organization and impact in 2024 and beyond.
Welcoming New Directors
In 2023, Sustainable Surf proudly announced the addition of new board members, introducing fresh perspectives and expertise to further our mission. Their dedication enhances our vision, amplifying our influence and driving us towards greater levels of innovation and advocacy.
Strengthening Alliances
In 2023, we welcomed two new ambassadors to our team, each embodying our commitment to ocean conservation and help amplify our message and drive positive change around the world and to the youth activist community. Our SeaTrees ambassadors helped us spread our message across global platforms including COP28, The Ocean Race, Ohana Fest, and through activations like the One Blue Voice Petition.
Kevin Whilden
Co-Founder / Director
Michael Stewart
Co-Founder / Director
Haley Jain Haggerstone
Partnerships
Director
Leah Hays
SeaTrees
Program Manager
Alena Riggs
Communications
Manager
Alexandra Von Winterfeldt
Finance and Admin
Sam Bennett
Special Projects Advisor
Mark Marovich
Partnerships
Advisor
New Sustainable Surf Team Members
Tyler Fox
ECOBOARD Project Manager
Kailani Wetherell
Social Media Specialist
Kent Johnson
Content Creator
Danni Washington
Sustainable Surf
Board Member
TV Host and Science Communicator
Maria Gonzalex-Blanch
Sustainable Surf
Board Member
Crescent Ridge Partners
Program Overview
01
02
SeaTrees
SeaTrees plants, protects, and restores coastal ecosystems around the world to reverse climate change.
The ECOBOARD Project
The ECOBOARD Project transforms the way high-performance surfboards are made to be more sustainable.
Our Reach
Social Media
21.7M+
Reached through brand partner collaborations
1.9M+
Reached through giveaways
1.2M+
Reached through social media posts
70%
Growth In followers across @sustainsurf & @sea.trees
3.6M+
Reached through Aloha el Datil with ROXY
3.6M+
Reached through Burgeon Reclaim the Sea IPA campaign and events
21.6M+
Reached on
GivingTuesday
Campaigns
643M+
Media Coverage Mentions
235K+
Views on YouTube
Coverage
500K+
Verified ECOBOARDS made
14
New ECOBOARD Project Partners added
1.3M+
SeaTrees planted and restored in 2023
7
New SeaTrees projects added worldwide
IMPACT
~667,264,504
People reached across all programs and platforms in 2023
*Social reach and impressions were calculated using the analytical tools and data metrics provided by the various media platforms. Maximum media reach was calculated based on the total circulation of publications.
Media & Storytelling
Filmmaking plays a pivotal role in both the SeaTrees and ECOBOARD development processes, serving as a dynamic tool to vividly capture and communicate our impact while educating our audience about the significance of our work.
By visually documenting the efforts of both our programs, we utilize filmmaking to tell a compelling story that resonates with a broader audience. These films foster engagement, stewardship and understanding while inspiring others to join in the mission of regenerating the health of our Ocean Planet.
2023 Films
Financial Overview
2023 was a busy and productive year for the Sustainable Surf team. Thanks to the support of our fast-growing community and the amazing brand partners and foundations supporting our mission, we were able to grow our income by over 35% year on year. Coming in at over $3.4 million in contributions and program service fees and a total operating cost of $2.8 million, our growth in 2023 was driven by the success of the SeaTrees Program.
SeaTrees income continues to be used directly for the program delivery, which includes developing and funding ecosystem restoration projects, creating educational content and films, and evaluating program impact with project site visits and other data collection methods. In 2023 we also launched two new exciting science projects focused around developing kelp forest outplanting (restoration) and the study on how to quantify CO2 sequestration through kelp forests. Alongside the active project work, we also successfully completed our first Financial Audit for the fiscal year 2022 through the auditing firm Haskell White LLP.
Our outlook for 2024 is to stay on the path of growth to meet our goal of 100 projects by 2030.
$3.4M
2023
Total Income
$2.8M
2023
Total Expenses
12%
indirect
cost rate
13 years of Income and Expenses
2023 Income: $3,414,300
2023 Expenses: $2,800,000
Merchandise
0.6%
In-Kind
1.8%
Fundraising
2.6%
The ECOBOARD Project
4.7%
Program Focus
SeaTrees
SeaTrees
Planting and Protecting our Ocean Planet
SeaTrees is a program of Sustainable Surf that develops coastal restoration projects around the world to reverse climate change. We believe the ocean is the hero of our story – to boost biodiversity, support local communities, and reverse climate change.
Through SeaTrees we plant, protect, and restore coastal ecosystems, including kelp and mangrove forests, seagrass meadows, coral reefs, oyster reefs, and coastal watersheds.
SeaTrees funds this work through donations from brands and individuals who are committed to reversing climate change and creating sustainable livelihoods for local communities. We partner with local nonprofit organizations at each project location to manage the restoration and protection work being done, providing a vast array of critical benefits to both the planet and people.
Our Northstar goal:
100
2030
SeaTrees projects by
On World Mangrove Day 2023, SeaTrees achieved the milestone of planting 3 Million SeaTrees across 21 projects.
2019
2020
2021
2022
2023
64,629
SeaTrees Planted
406,729
SeaTrees Planted
1,000,380
SeaTrees Planted
1,140,521
SeaTrees Planted
1,298,464
SeaTrees Planted
As of the end of 2023, we’ve planted and protected a total of 3,910,723
SeaTrees and brought on 7 new projects.
SeaTrees Project Sites
14
15
2
1
5
6
18
8
21
17
20
4
19
10
9
7
13
12
11
3
1. Kelp Forest Restoration
Palos Verdes, CA
2. Kelp Forest Restoration
Monterey, CA
3. Kelp Forest Restoration
Sydney, Australia
4. Kelp Forest Restoration
Cascais, Portugal
5. Kelp Restoration Science
La Jolla, CA
6. Kelp Carbon Science
La Jolla, CA
7. Mangrove Tree Planting
Biak, West Papua, Indonesia
8. Mangrove Tree Planting
Laguna San Ignacio, Baja, Mexico
9. Mangrove Tree Planting
Mida Creek, Kenya
10. Mangrove Tree Planting
Merereni, Kenya
11. Mangrove Tree Planting
Supiori, Indonesia
12. Coral Reef Restoration
Ped, Nusa Penida, Indonesia
13. Coral Reef Restoration
Crystal Bay, Nusa Penida, Indonesia
14. "Ridge-to-Reef" Watershed Restoration
Maliko, Maui, Hawaii
15. "Ridge-to-Reef" Watershed Restoration
Launiupoko, Maui, Hawaii
16. "Ridge-to-Reef" Watershed Protection
Southern Cardamom, Cambodia
17. "Ridge-to-Reef" Watershed Protection
Colombia Pacific Coast
18. Coastal Watershed Restoration
Cardiff-by-the-Sea, CA
19. Seagrass and Algae Restoration
Mallorca, Spain
20. Seagrass Restoration
Setubal, Portugal
21. Oyster Reef Regeneration
Broad Cove, Maine
Our Ecosystems
Coastal marine ecosystems are Incredibly efficient at drawing out carbon out from the atmosphere and sequestering it faster than terrestrial ecosystems. Despite these benefits, they are one of the most threatened ecosystems on Earth. The regeneration of these ecosystems provides critical habitat for countless species, sustainable long-term employment for local communities, and protection from climate change impacts.
Mangrove Forests
Coral Reefs
Kelp Forests
Seagrass Meadows
Coastal Watersheds
Oyster Reefs
Our Impact
So Far
In 2023, we reached over 3 million SeaTrees planted and restored across our projects around the world.
These 3 million SeaTrees breakdown as follows:
60,000 sq-ft
Watershed
Restored
2,943,938
Mangroves
Planted
81,736 tons
CO2 Sequestered
53,820 sq-ft
Seagrass
Restored
41,500
Coral Fragments
Planted
539,729 sq-ft
Kelp Forest
Restored
What are SDGs?
The United Nations Sustainable Development Goals are designed to transform our world for good by 2030, and are how we measure the impact of each SeaTrees project. The success of our projects relies on creating jobs and livelihoods for the local communities involved in maintaining healthy ecosystems for the future.
SeaTrees projects reduce climate change impacts, increase terrestrial and marine biodiversity, protect endangered species, create sustainable jobs, alleviate poverty and hunger, support education and gender equality, and more.
2023
New SeaTrees Projects & Impacts
Setúbal, Portugal
Seagrass Protection and Restoration
The project engages local “Seagrass Guardian” ambassadors to protect a naturally emerging seagrass meadow. This project will fund the official scientific mapping of the meadow, as well as costs associated with community engagement, education and training to mitigate the
harmful impacts of anchoring and navigation.
Mallorca, Spain
Seagrass and Algae Restoration
The project engages multiple approaches to ensure not only seagrass and macroalgae restoration, but research, marine debris removal, community engagement through education, hands on training and volunteer opportunities, educational signage, and
the development of a blue economy.
Cardiff, CA, USA
Coastal Watershed Restoration
This project is one of the most extensive wetland restorations in California. Restoration work is crucial to eliminate and manage invasive plant species and reintroduce native species to the lagoon. Efforts focus on maintaining the health of the lagoon's lands and waters by improving tidal circulation, and undertaking vital restoration work to preserve salt flats as crucial habitats for various animal species.
Cascais, Portugal
Kelp Forest Restoration
This project employs green gravel stones for a unique kelp forest restoration technique, and involves seeding stones with seaweed spores, nurturing them on land, and deploying them at sea. This scalable and cost-effective approach aims to rejuvenate kelp forests without the need for divers or specialized equipment.
Broad Cove, MN, USA
Oyster Reef Restoration
This project utilizes advanced technologies such as eDNA and real-time monitoring buoys to restore the degraded oyster beds in Broad Cove, Yarmouth, Maine. Aiming to restore these ecosystems after years of pollution and overharvesting, this project incorporates a comprehensive monitoring process to assess the impact on biodiversity enhancement, nutrient removal, and improvements in water quality driven by the oysters in Casco Bay.
Project Highlight:
Rising from the Ashes
One key aspect of the SeaTrees Maui Watershed Restoration Project, done in collaboration with Regenerative Education Centers, involves removing invasive non-native species and preparing the soil for the introduction of native plants, also known as regenerative agriculture practices. Just weeks before the 2023 Lahaina fires, the REC Farm's north-west site was cleared to make room for the upcoming SeaTrees planting. By clearing the area of invasive brush, grass, and trees that could have fueled the fire's spread, this initiative played a significant role in containing and halting the fire at the border of our newly restored location.
With the fire path halted, REC’s nearby farm at Olowalu was then set up as a hub for critical activities, from coordinating communications to distributing supplies, and even providing temporary shelter for those uprooted by the fires.
To learn more, watch our video below.
A Community-led
approach
Our efforts this year to restore coastal ecosystems and reverse climate change would not be possible without our amazing restoration partners. Because of them, we’ve made great strides in our mission to regenerate the health of our Ocean Planet.
Each of our SeaTrees projects is operated by local organizations that conduct the restoration, planting, maintenance, and monitoring of their blue carbon ecosystem. And it is thanks to them, and all your support, that we have achieved the monumental goals we've accomplished this year.
Science
and research
Science
and research
Science
and research
In 2023, SeaTrees launched two restoration science projects with the Scripps Institution of Oceanography. Restoration science develops new methods to protect and restore coastal ecosystems, with the ultimate goal of scaling these methods around the world.
La Jolla, CA, USA
Kelp Restoration Science
The project will test multiple hypotheses of how to restore kelp, including outplanting lab-grown juveniles and identifying if more thermally-tolerant strains exist that may better survive a warming climate. It will inform future kelp restoration efforts to more quickly identify both problems and solutions for other lost kelp forests in Southern California. Our goal is to help create a “toolkit” for local communities to apply to their local kelp forests.
Project Progress:
La Jolla, CA, USA
Kelp Carbon Science
Kelp forests could be highly effective carbon sinks, however there are major scientific unknowns in how to quantify CO2 sequestered by kelp. Kelp forests are highly dynamic ecosystems that are challenging to study. Our project is the first large-scale study to solve this problem and integrates scientific research, carbon market methodology development, and policy advocacy.
Project Progress:
Program Focus
The ECOBOARD Project
The
Ecoboard Project
The first and only independent consumer-facing “eco-label” for boards.
The ECOBOARD Project transforms production methods for high-performance surfboards to be more sustainable. The ECOBOARD Project makes it simple for board builders to make more sustainable boards. Sustainable Surf verifies surfboard materials (resin and foam) and processes that reduce the carbon footprint, waste, and toxicity of boards during manufacturing. Our list of over 20 Qualified Materials makes it easy for board builders to find better materials to make their boards.
“The simple act of choosing a more sustainable board can be an on-ramp into a dramatically more sustainable, ocean positive life.”
- Michael Stewart, Co-founder of Sustainable Surf.
~500,000
ECOBOARDS Made since the project’s inception
The environmental impact closest to waves is the surfboard we choose to ride.
Typical Poly Shortboard
Produces twice its weight in waste
High carbon footprint = 105lbs
Short lifespan and
made to be disposable
Ecoboard
Cuts production waste by 50%
Cuts carbon footprint by 30%
Longer lifespan and more durable
All surfboards are 90% plastic by weight.
Ecoboards significantly reduce plastic waste of surfboard production.
New 2023
Ecoboard Partners
What we’ve been up to
Website Revamp
Growing the Team
Best in Show
Over the past year we have been working on our website to make it as easy as possible for you to find and purchase an Ecoboard near you. Just select the level and type of board you want, add your region, and get to browsing!
In 2023 we continued to grow the program by adding Tyler Fox as the new ECOBOARD Project Manager. As we continue to see a change in the sustainable surfboard market, we wanted to capture the opportunity to grow the program.
ECOBOARD Project shaper Marc Andreini’s Bonzer replication crafted from a chambered agave-wood core from GrowBlanks, and glassed with plant-based epoxy resin from Entropy Resins, took home the silver out of 43 entries in the 2023 Boardroom Best of Show contest.
New to the
Pod
We are thrilled to introduce that 2023 was a year of growth within our SeaTrees community. We added two new ambassadors to our lineup - each a shining example of what It means to be an ocean advocate, above and below the water.
Bodhi's journey to becoming a UN Ocean Climate activist started at a young age, where he discovered solace and wonder amidst the waves, which got him started on his pathway to becoming an engaged youth activist. Driven by a deep connection to the ocean, his lifelong commitment revolves around protecting marine ecosystems, including mangroves, seagrasses, kelp forests, coral reefs, and coastal watersheds, vital for carbon absorption and supporting marine life.
Miguel stands out for his climate activism, championing eco-friendly practices and advocating for sustainable surfboards. Actively involved in both our SeaTrees Program and The ECOBOARD Project, Miguel encourages ocean-conscious choices, using boards made from recycled materials and bioresin. Beyond surfing, he leads by example in ecosystem restoration, inspiring surfers globally to contribute to the well-being of our Ocean Planet through sustainable practices.
Stakeholder Engagement
A SeaTrees Solution
In 2023, we reintroduced our SeaTrees Ocean+Positive Solution tailored for brands aiming to address their climate impact, biodiversity objectives, and community support. This empowers brands to take immediate action to sequester more carbon emissions than they’re creating by blending certified carbon credits generated by protecting coastal watershed areas and direct restoration of marine ecosystems.
To become Ocean+Positive, a brand must measure the appropriate scopes 1, 2, and 3 related emissions, wipe out (offset) all or a portion of it with our SeaTrees Tokens, and continue to improve the way they operate by reducing their overall carbon footprint.
The rebranding of Climate Neutral to the Change Climate Project represents a renewed dedication to tackling climate change. In 2023, SeaTrees began a partnership with the Change Climate Project, offering businesses the chance to fulfill their commitment through SeaTrees. This collaboration enables businesses of all sizes to contribute to a sustainable future.
As a 1% For the Planet Environmental Partner, we're delighted to share that 1% For the Planet business members can now fulfill their commitment by purchasing SeaTrees carbon credits, taking a meaningful step in global climate action. This partnership is a significant stride in SeaTrees' vision to reverse climate change, allowing businesses not only to meet environmental commitments but also actively contribute to coastal ecosystem restoration and marine life preservation.
We're excited to announce our formal inclusion in the Nature Positive Initiative, a distinguished invitation that marks our next major milestone for Sustainable Surf. This aligns with our commitment to prioritize nature in our problem-solving efforts, reflecting our dedication to revolutionizing environmental approaches.
Through collaboration with key partners, the initiative challenges conventional problem-solving methods, advocating for a fresh perspective centered on nature as a pivotal solution. Our participation underscores SeaTrees' strategic commitment to championing a holistic, nature-positive mindset. We're honored to contribute to this transformative initiative and anticipate its positive impact on the global environmental discourse.
Community outreach + Activations
SeaTrees Volunteer Day
We organized our first volunteer day at our Cardiff Watershed Project in September. We had 11 brand partners, 2 board members, 4 from SeaTrees, and 4 from Nature Collective participate in the event. Volunteers planted natives, removed invasives, and collected trash from the site. We’ll be organizing another volunteer day in the spring. Learn more by watching our volunteer day video here.
Key Brand Partner Initiatives
We celebrated Earth Day and the re-release of the Reclaim the Sea IPA at the Burgeon Beer Company in Carlsbad. A portion of the proceeds from the Reclaim the Sea IPA supported our Kelp Restoration Science Initiative in partnership with the Scripps Institution of Oceanography. There were approximately 100 people in attendance including Congressman Mike Levin, representatives from Nixon, Kindhumans, Salesforce, Scripps, and Wildcoast.
We partnered with The Ocean Race 2023 winner the 11th Hour Racing Team to compensate for the carbon footprint of the team participating in the race. The 11th Hour Racing Team is now the first US-flagged sailing team to win The Ocean Race and the first Ocean+Positive sailing team. Check out Racing Ahead With Purpose to learn more.
We celebrated The LineUp at WaiKai becoming the first Ocean+Positive surf park. We helped calculate The LineUp’s carbon footprint and wiped it out with our SeaTrees Tokens. Read our interview with Skip Taylor of Surf Park Management to learn what inspired The LineUp to focus on sustainability.
We were thrilled to be chosen as one of the three organizations to receive initial support from the Bentley Environmental Foundation. We’re in good company alongside Project Drawdown and the Biomimicry Institute. The foundation supported our Mida Creek and Marereni, Kenya mangrove projects, Portugal seagrass project, and Spain seagrass and macroalgae project.
Future Plans and Initiatives
100
SeaTrees projects by 2030
Looking Ahead
Looking ahead to 2024, the excitement continues to build. We are thrilled to announce the addition of at least 8 new projects in locations spanning Florida, Ecuador, Fiji, and the Dominican Republic. Our goal is to reach the significant milestone of 5 million SeaTrees planted, and we aim to further amplify our mission by expanding our ambassador network.
The growth of the Ecoboard Project remains a focal point, and your ongoing support ensures that we continue transforming the way high-performance surfboards are made towards a more sustainable future.
Coming in 2024: Blockchain Impact Tracking Project
In 2024, we will launch a blockchain enabled system to track the impact of all SeaTrees projects. This will increase the transparency of our impact across all of our efforts to protect and restore coastal ecosystems.
Thank YOU
We would like to thank all of our supporters for helping make our work possible. Without you, our work to reverse climate change by regenerating the health of our Ocean Planet would not be possible. We're all about partnerships that deliver tangible impact and create engaging content/stories for a global community of people who care about the ocean. We look forward to diving deeper into our partnerships in 2024 and beyond.
Board of Directors
Ambassadors
Corporate Partners*
Jim Moriarty
Brian Thurston
Kevin Tighe
Steve Shipsey
Cathy Campbell
Justin Wilkenfeld
Michael Stewart
Kevin Whilden
Maria Gonzalex-Blanch
Danni Washington
Advisory Board
Dr. Margaret Leinen
Brian Spitz
Eric Chin
David Yuan
Chris Malloy
Steve Reiss
Charles Adler
Yves Béhar
Dr. Jess Ponting
Pamela Wilhelms
Dr. Octavio Aburto
Ershad Jamil
Brett Bradbury
Ashley Lloyd
Bianca Valenti
Bodhi Patil
Chris Bertish
Danni Washington
Greg Long
Kassia Meador
Kevin Mirsky
Miguel Blanco
Pacha Light
Ryan Harris
Zane Kekoa Schweitzer
Sarah Lee
Pedro Bala
Rob Machado
Bo Bridges
Alison Teal
11th Hour Racing
11th Hour Racing Team
12 Tides
4Ocean
Agency73
AltamarCAM Partners
Anabela Chan
Avocado Green Brands
Baloo
Beachly
BLDG Active
Blue Apple Beach
BMO Bank N.A.
Body Glove
Bumble Bee Seafood
Burgeon Beer Company
CALI
California Naturals
Clove & Twine
Compose[d] Creative
CoTZ Skincare
Custom Patch Hats
Dorai
DPR Construction
dryrobe
Earthbar
Earthshare DAF
ettitude
Everist
Experience Travel
Firewire
Florence Marine X
Four Fin Creative
Form Nutrition
Freshpet
Full Moon Digital Marketing
goodr
GoPro
Green Circle Salons
Grounded Packaging
Head High Wines
Hula
Foundation Supporters
Journe Brands
JuneShine
Kassia+Surf
Kindhumans
Langley's Gin
MaCher
Mangrove Diamonds
MARA Beauty
Nixon
Onomao
OSEA Malibu
Otelier
P&Co
Pacifico
PEDAL Electric
Performance Horizon Inc
Plant-for-the-Planet
Pledge
Preserve
Prosper Insurance
Protect Blue
Quiksilver
Rizo's Curls
Salesforce
SATO Technologies
Scout Canning
SCP Hotels
Seavees
Slimes
StorQuest
Sunnyday
Surftech
Swimtrek
The Garment
The LineUp
Uncommon Sensing
Unita
Venus Fashion
Water Buffalo Ventures
Waterways Travel
WeTransfer
Zenith Adventure Media
*Donated $1,000+ in 2023
Bentley Environmental Foundation
Boardriders Foundation
Blue Marine Foundation
One Earth Philanthropy
Plant Champion Trees
Tidemark Capital Foundation
Moccassin Lake Foundation
Horejsi Chartible Foundation
Schwab Charitable
Haas Foundation
Onda Foundation
Cynthia & George Mitchell Foundation
Clark and Kathryn Porter Family Foundation